Wee Birdy

July 17, 2007

London shopping: No-one

Entering through the quietly cool surrounds of The Shoreditch Station cafe, the most distinctive feature of No-one is the abstract geometric design by designer Melvin dancing across the walls and windows.

No-one stocks a well-chosen selection of cool independent fashion labels for both men and women, including a small collection of Antipodean designers like New Zealand’s Karen Walker and Deborah Sweeney, and Australian Katherine Pont’s label Mine.

They currently have some cute cotton frocks to survive the sticky British summer, including MBYM’s summer horse print dress (£45); Deborah Sweeney’s red and white dress; and Mine’s broderie anglaise Alice Meets White Rabbit frock (£165).

They also have a selection of t-shirts with a strong print direction for men, such as Makin’s cheeky chicken and rooster t-shirt, and the limited edition Fred Perry by David David polo necks, featuring vibrant screen-printed geometric designs that tie in nicely with Melvin’s wall and window artwork.

Other highlights include their neatly-edited denim line-up of jeans by Lee, Cheap Monday and PPQ (skinny rock cut); Eley Kishimoto heels in primary colours and replica vintage sunnies by Jeepers Peepers.

The counter display of jewellery and accessories feature fluro plastic letter necklaces and Elke Kramer’s intricate laser-cut wooden necklaces. After you’re done shopping, you can relax with a coffee and take advantage of The Shoreditch Station’s free wi-fi. Happy days!

No-one
1 Kingsland Road
London E2 8AA
E2 8AA UK
Tel: 207 613 5314

Nearest tube: Liverpool Street

For more shops in East London, click here.

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