London shopping: Rebel Rebel

August 1, 2007

London shopping: Rebel Rebel

It was (a) sight and (b) smell that lured me to Rebel Rebel some time ago. Wandering along Broadway Market one Saturday morning I discovered a sandwich board out the front of a shop which announced “Titania sleeps”. Intrigued, I turned to face a gorgeous window display of blooms that looked as though it had indeed been transported from a Shakespearean fairy’s moonlit forest garden. Then I inhaled … and discovered the true fragrance of fresh roses.

Rebel Rebel is a flower shop which delights in stimulating the senses of its customers, as well as its long and impressive list of corporate clients (like Jamie Oliver’s Fifteen, L’Oreal, the BAFTA’s TV Awards, et al). But what I like most about their work is how they use the delicate and tiny flowers from a variety of herbs (such as mint, dill, fennel, rosemary, oregano and chamomile) to add texture and interest to their bouquets and arrangements. It’s an unusual and distinctive touch which adds to that all-important unstructured and “just picked from the garden” feel.

The roses, are of course, the hero bloom of the store. Rebel Rebel has a knack for selecting big, full-bodied roses with loads of petals and a delicious fragrance. When I visited, the deep blue-purple of some new hydrangeas were also impressive, as were the row of blood-red gladiolis in the window.

The store also stocks a small selection of quality cards, as well as a range of French Manuel Canovas luxury scented candles. The most popular fragrance is Nuit de Serendip, which boasts a staggering list of ingredients including freesia, tuberose, cinnamon, clove, peach, cherry, plum and vanilla. Can I hear the fairies beckoning …?