October 24, 2007
London shopping: Beyond the Valley
Had your fill of high-street goodness at Oxford Circus’ Topshop? Want something cool and edgy to add to your ensemble? Then run, don’t walk, to Beyond the Valley, just a hop, skip and a jump away over on Newburgh Street, just behind Carnaby Street. This beyond-hip store is a London shopping highlight, with an energetic fusion of fashion, homewares, accessories, jewellery, books, zines and art. With a gallery space in one of the front rooms, the store holds regular exhibitions that showcase the work of young and upcoming designers and artists. In fact, the owners of Beyond the Valley are all Central St Martins graduates themselves, so they’re in a good position to foster and nurture new talent.
The store features loads of fun and innovative wares, which come together in a dazzling display that gives you a massive shot of inspiration and product-lust. The Autumn/Winter fashion line-up includes Icelandic funky knitwear label Mundi Designs, as well as other indie labels including Makin Jan Mar, Starstyling, Vita Vass, Celia Sorenson and Alexandra Groover. Beyond the Valley regulars Yuko Yoshitake and Australian label Life with Bird are a welcome inclusion to the range, as well as their own house label which combines edgy and affordability, with prices starting at £35.
For those with a love for quirky-‘n’-cool jewellery, there’s Miss Bibi’s covetable (but pricey) tiny gold stiletto earrings (£208), chandelier necklace (£188) and ornate gold frame brooch (£144). At the other end of the price scale, there’s a delightful glazed porcelain thunder cloud brooch from Me Me Me for £28. Don’t miss Zoe Morgan’s playful perspex jewellery and Bow Belle’s adorable bow brooch and necklace.
But there are other surprises in stores, such as Lucy May Schofield's endearing notelet range, which includes old-school typewritten notes that take flirting and courtship to a whole new level. These tiny bound perforated notes feature phrases that are simple and sweet, without the Hallmark sap, such as “You make me handsomely happy”. Pop it in your partner’s lunchbox for a little extra non-SMS, non-Facebook sweetness. And flirt with ease with notes from the “Pulling” series, with phrases such as “I like your smile”. Genius.
Best buys include Beyond the Valley’s gorgeous laser-cut mirrors, including a unicorn (from £45) and magpie (from £28). The recycled leather slippers in beige and grey from Unu are also a good buy at £24. I’m also loving the excellent range of printed packaging tapes, with prices starting at £6 (brilliant on brown paper parcels!). Equally impressive is their line-up of original wallpapers, such as a gorgeous handprinted swallow paper for £140. And make sure you check out Matt Smith’s playful and elegant porcelain range, such as the rutting stag dishes (two for £25) and the deer cup and saucer for £50.
Beyond the Valley
2 Newburgh Street
Nearest tube: Oxford Circus
Monday – Saturday 11.30am- 6.30pm
Sunday 12.30pm – 5pm