A global field guide to shopping, style and hidden gems
est. 2007

Where to eat in London: Tom’s Deli

Like most Londoners, I suffer from the worst case of decision fatigue. My notebooks are filled with long lists of shops, art galleries, exhibitions, restaurants, cafes, parks, museums and markets that I Simply. Must. Visit.

So when B suggested we head to Tom’s Deli in Notting Hill for lunch last week, I was not only grateful for (a) her quick, decisive action, but (b) the opportunity to visit one of the top spots on my “to-do” list.


I love Tom’s. It’s where disco meets old-fashioned deli, thanks to the mirrored disco ball hanging from the ceiling and nostalgic wooden display shelves crammed with beautifully packaged treats. Little wonder the visual merchandising gets full points, since Tom is Terrence Conran’s son.


The buzzy café at the back is a cosy retreat from the bitter wind outside, and its full English breakfast is almost as legendary as the crowds and queues on the weekends. But it’s Thursday so it's relatively quiet, and the squish factor is minimal.


Tom’s makes an ideal shopping pit-stop in the Westbourne Grove and Ledbury Road area, where you’ve got such gems as Twenty8Twelve, Nicole Farhi, Aime, Joseph, Smythson, Emma Hope, Comptoir des Cotonniers, L'Artisan Parfumeur, Mulberry, Paul & Joe, Diane von Furstenberg and Matches. And then there are the exclusive French children’s boutiques like Petite Bateau, Petit aimé, Bonpoint (where I spotted Claudia Schiffer shopping with her wee bebe), and Marie Chantal.

The café’s changing menu features an impressive line-up of hearty salads, soups, pizzas and sandwiches. After devouring an artery-challenging but delicious breaded goat’s cheese and beetroot salad, I descended on the Easter goodies out the front. Amongst a selection of chocolates by the likes of Rococo and Prestat, there’s also a great range of European foil-wrapped chocolate chickens and bunnies.


I like this delightful gingerbread family (with requisite cat), £4.50, and gingerbread chick & egg set, £1.95. A rather tempting alternative to chocolate, no?



And if you’re just after tea and cake (a very pleasing combination for shopping pitstops), there’s a delectable selection of eat-in or takeaway cakes and pastries including hot cross buns, lemon crunch cake, carrot and pineapple cake, chocolate sponge, deep-filled treacle tarts, and Primrose Bakery cupcakes.


Don’t forget to pop downstairs for traditional deli items, take-away dishes and sandwiches.


Tom’s Deli
226 Westbourne Grove
London W11 2CH
Tel. 020 7221 8818

Click here for a Wee Birdy map.

Opening hours:
Monday to Friday 8am – 7.30pm
Saturday and Sunday 9am – 6.30pm (check times for bank holidays)

Nearest tube: Notting Hill Gate
For more shops in Notting Hill, click here.

  •  Anonymous

    I could eat the gingerbread family in one go!

  •  ambika

    That gingerbread looks so tempting! What I love most though is the shop facade, which is impossible to see here on the west coast.

    Btw, I had that Kozyndan bunny tee saved to my bookmarks for a long time. Love it.

  •  <a href="http://www.blogger.com/profile/01356289871296166832" rel="nofollow

    Yes, the building itself is fantastic.
    Kozyndan are the greatest! They had an exhibition at Outre gallery in Sydney a couple of years ago, and I bought one of their little sketches. It was a totally surreal half-Ewok, half-child. Have you seen their latest bunnyfish stuff? Love!

  •  <a href="http://www.blogger.com/profile/00664054121622011335" rel="nofollow

    What a lovely post. I’m adding to my to do list. You made it all seem so delightful!

  •  Anonymous

    What a cute place–definitely what to go there on my next visit to London!

    Lisa

  •  Lucia

    Oh my!Waht a fab place, I wish i still lived in London – I’ be there is a flash, as a cakeoholic it looks like my kinda heaven!

  • http://www.fabulousplaces.co.uk/ Deb

    What a great post…I’m heading down to London this coming Monday with a friend and we’re heading to Notting Hill. Will be calling into the places you’ve mentioned! :o)

  • Claire

    Looks amazing. Will be going there as soon as I can – ideally to get gingerbread people for christmas! :)