Shopping in London: A week of pop-ups

October 6, 2009

Shopping in London: A week of pop-ups

The Wish you Were Here pop-up shop opened in Newburgh Street on Saturday, bringing 12 new independent brands from New York's Lower East Side to London. It's the second leg of the trans-Atlantic shop swap, which saw 14 British brands pop-up in New York back in August.

I don't usually bang on about press goodie bags, but this one was packed with all sorts of American candy, like Jolly Ranchers, Reese's Peanut Butter Cups, as well as a can of Creaming Soda and a copy of the latest Nylon mag. All my favourites!

The shop is open in London until the end of October, with a month full of special events and parties. Check out my feature for full details (and my favourite picks) in this week's Time Out London magazine.

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Posted at 5:47 pm in London pop-up, Shopping in London, Shopping in Soho | Permalink Tagged London fashion, London Pop-Up Shops, Newburgh Street, Shopping in London, Wish you were Here

Tweet tweet! I love reading all your comments - thanks so much for stopping by.

http://www.through-the-round-window.blogspot.com Flora

what a cool idea…a shop swap! And I’m in London this weekend too…I shall go and take a peek.
http://le-petit-oiseau.blogspot.com/ nath

i love the idea of a pop-up shop, let alone a whole week of them. very exciting stuff. your press bag sounds amazing. what fun! it makes me want to open a pop-up shop – i certainly have enough stuff stowed about the place, just lacking a suitably glamorous location…
http://makedostyle.blogspot.com Make Do Style

Can’t wait to have the MA in the bag to be more of a gal about town!
http://www.weebirdy.com Top Bird @ Wee Birdy

Nath – seriously, you should do it! London is heaving with pop-ups at the moment. Anywhere in Kingly Court, just up Carnaby would be ideal. They are constantly offering short leases to people because it’s a clever way to deal with all the empty shop spaces. Some crafty/vintage types have teamed up with other people to make the whole thing more doable.
Flora – go on Thursday for their 20% discount shopping night xx
http://www.spudballoo.com spudballoo

Oh what fun..Im not jealous of your goodie bag, not at all..oh no, not me…;-) xx
http://www.spudballoo.com spudballoo

Oh what fun..Im not jealous of your goodie bag, not at all..oh no, not me…;-) xx
http://likklegirl.blogspot.com the likkle girl who wurves pwetty things

We had quite a number of “pop-ups” a few months ago, pretty good ones, but it’s all gone quiet for a bit now. Boo. xx