Best of London shopping: Hope & Greenwood*

Lollies, toffees and bon bons – oh my! If you thought I was done with British childhood nostalgia, you’d be wrong. Big time.

It’s a cold and icy Thursday morning in Covent Garden this week that finds me trudging towards Hope and Greenwood’s pillarbox red front door. Everyone is feeling the effects of London’s extended frigid weather. The Big Issue bloke outside the Tube shouts to nobody in particular, “Get yer Big Issue, yer bunch of tight, miserable sods.”

But then the front door bell tinkles and a rush of warm air and ‘40s show tunes greets me as I step over the welcoming threshold into the most charming old-fashioned sweet shop emporium. It’s ridiculously gorgeous, with row upon row of shiny glass jars filled with sugary delights and colourful bunting catching my eye at every turn. The store is straight out of my childhood dreams fuelled by Blyton-esque boarding school tales of tuck boxes crammed with delicious treats and illicit midnight feasts.

The genuine loving care and consideration that has gone into decorating the shop and fulfilling a certain British vintage aesthetic from the ‘30s, ‘40s and ‘50s is obvious. For example, the handsome green enamel pendant lamps that hang over the front counter are from the old Rover factory in the Midlands, while said glass counter was sourced by Mr Greenwood from an old haberdashery shop in Wales.

Elsewhere, a vintage kitchen dresser is packed with Hope and Greenwood’s exclusive range of chocolates and sweets, and an old stepladder serves to display a range of liquorice allsorts, Catherine Wheels and sugar pigs. Other sweet treats are tucked into painted wooden crates and old Hovis tins, while slabs of fudge and chocolate truffles are piled on footed cake stands with glass bell jars.

Miss Anita (all the staff at H&G are known as either Miss or Mr) greets me warmly from behind the marble-top counter, and displays a superb knowledge of H&G’s confectionery as she takes me through the glorious selection of truffles (£5 per 100g). Hope and Greenwood’s handmade British chocolates are one of the considerable main attractions, with a delectable line-up including Champagne Charlies, Lime Creams and Bitter Raspberry truffles.

The 120-strong pick and mix selection is also a major drawcard, which includes childhood favourites like apple whips, giant gobstoppers, Anglo Bubble gum, Fruit Salad chews, Black Jacks, Mojos and Parma Violets. Adding to the overall sense of nostalgia, there are war-time sweetie ration cards, as well as a choice selection of vintage items, including packets of ric-rac, pretty chocolate tins, children’s annuals, Ladybird books and egg cups. A delightful slice of bygone British life in the heart of London's West End.

Hope and Greenwood
1 Russell Street
London WC2 B SJB
Tel. 020 7240 3314
Nearest tube: Covent Garden
Click here for a Wee Birdy map.

Opening hours:
Monday to Saturday 10.30am-7.30pm
Sunday noon-7.30pm

Click here for Wee Birdy shop reviews in West London.

* Please bear with me - I'm flying back to my Sydney nest so I'm digging into the Wee Birdy archives for a couple of weeks. Normal posting (and ace new London shops) will resume shortly. xx

Comments

[amy]

WOOOOOOOW! Looks pretty much like heaven!!

[Make Do Style]

Sweetie heaven indeed!!

[Sarah]

I walked past Fortnum & Mason this morning and thought of you, you would have loved their window display with giant kitchen equipment from the 50s and retro dressing tables etc displaying their usual fare - really creative.

[Rose]

I love Hope and Greenwood- I am a devotee of the original east dulwich shop and saw they have one in Covent Garden now the other day trying to find War Horse (is very confusing to find). It made me very happy, hopefully lots of people will find it and we can go and get old fashioned sweets for the theatre. They have a cookbook too which is really fun

hope all's good with you x

[Pamela]

I have added you to my blog roll.
I cannot miss a single one of these amazingly tempting posts.

[skirmishofwit]

Oh, how adorable! I love all your pictures. Looks like just the right place for a rainy day.

[Christina Lindsay]

This looks like my kind of shop. Can't wait to check it out. I've left a blog award at mine for your brilliant blog xx

[Zoe, Conversation Pieces]

Ooooh! So have to go there - and stock up on lots and lots of sugar!!! ;)

[shayma]

your photos are so beautiful that it makes the places look like a scene out of a gorgeous children's movie. vibrant, fun and beautiful. i would love to go to this place, given how much i love London cannot believe i have not stumbled upon it. x shayma

[Helena]

I've seen (and bought) their products from department stores, but for some reason it never occurred to me that they have their own shop! I need to check it out!