A global field guide to design, (life)style and secret finds
est. 2007
  1. Best of British: Liberty print Union Jack scarf

    I’ve always thought that the savviest and most stylish souvenir one can take home from London is a Liberty scarf. On my first trip to London I didn’t have quite the budget to stretch to a proper Liberty scarf, but I made do with a large cotton Liberty handkerchief, which I subsequently wore knotted around my head.

    The iconic London department store is renowned for its iconic prints and textile design, and their scarves have been in demand throughout its considerable retail history. In 2009 Liberty acknowledged the importance of scarves to its heritage and opened a dedicated Scarf Room on the ground floor, showcasing the largest variety of scarves in London. Liberty’s Scarf Room is a must-visit on any fashion-lover’s London itinerary.

    In this extra-large and super-patriotic scarf, Liberty has taken three of their classic floral prints (red Christelle, blue Retro Flower and blue and white Felix) and worked them to represent the Union Jack. If you’re a Brit, show your support for Team GB with this large silk chiffon scarf draped around your neck; and if you’re not, snap it up anyway – it’s one of the most stylish souvenirs of the London 2012 Olympics I’ve come across.

    Best of all, if you buy the scarf before 12 August, you’ll receive a complimentary set of scarf styling cards valued at £15, featuring 12 ways to wear your scarf.

    Liberty has also created a series of how-to videos demonstrating the various ways you can tie a scarf. Here is the Oversized Scarf: The Liberty Way To Tie a Scarf.

    Large Liberty Print Union Jack Scarf, £195 from Liberty.

    Great Marlborough Street
    London W1B 5AH
    Tel. 0207 734 1234
    Nearest tube: Oxford Circus
    Click here for a Wee Birdy map.

    Want more Wee Birdy picks?
    Click here for the 25 best London Olympic Games souvenirs.
    Click here for the best Union Jack souvenirs.

    Click here for the best non-tat Jubilee souvenirs.

    Disclosure: Wee Birdy is an affiliate of Liberty and makes a small commission from each sale.

    • George

      Don’t you love those Liberty scarf tutorials? That french girl is divine!! I have been wearing scarves as shown in this tutorial for years and I always get told how nice it looks (deceptively easy). Now all the ladies at work are matching because they asked me to teach them 😉

      • Anonymous

        The Liberty scarf tutorials are GOLD! I’ve bookmarked the whole lot of them. Love that you’ve been wearing your scarf this way for years! X