Shopping in London: New summer brights at Goodhood’s Life Store
Have you poked your nose into Goodhood‘s relatively new shop, Life Store? As the name suggests, the East London store is home to Goodhood’s edit of lifestyle products – and if you’re familiar with the Goodhood brand, you’ll know that true to their moniker, they’re rather good at cherry-picking all the good stuff.
On the fashion side of things, they stock the likes of Antipodium, Karen Walker Eyewear and P.A.M for girls (yay for the Antipodeans!) and Garbstore, Junya Watanabe Man and Norse Projects for guys. Or in their words, they stock “everything you would require for a good life”.
As part of their statement for their summer lifestyle collection, the good people at Goodhood claim that “colour is an important aspect in life, it can dramatically affect moods, feelings and emotions.” Now if anyone deserves a star, I suggest they get a big fat (neon pink) one for delivering on their mission, with a ripe-for-the-picking bunch of delicious bright new products for summer.
It almost feels like they’ve raided my favourite shops from around the globe (including Etsy sellers!), with cult Scandi brand Hay leading the way in the colour and style stakes. The Danish design super-store brings a whopping dose of hygge to Life Store – that unique Scandinavian concept that doesn’t directly translate into English, but suggests a certain warmth and cosiness at home.
The buyers at Life Store have shown a rather deft hand in selecting key products from Hay’s considerable product lines, from the vividly patterned wool blankets and quilts to the stunning ombre plisse accordian file (£18.33), which is well on its way to becoming a modern design classic (see below).
The immaculate curation continues with a gorgeously inexpensive range of neon-dipped concrete candle holders from Melbourne brand Sarai (£21). Seriously, is one of the buyers Australian?
And they’ve delved into the Etsy archives with a collection of more neon colour-dipping, courtesy of Wind & Willow‘s stunning range of wooden bowls and spoons (just £7 for a wee bowl).
The Neon Brights show continues with Nud lighting, a collection of beautiful oversized naked globes and bang-on-trend neon and patterned cords, which are sold separately (from £25). Transform your bedroom by hanging a couple of bulbs over your bedside tables and – pow! Instant mood change.
More delicious summery hues are delivered via &Klevering‘s multi-coloured tealight holders (a colour punch steal at £7), Kleen Kanteen’s flask (a summer essential at £19) and Petites Production’s vivid green steel table legs (£126).
For an excellent review of Goodhood’s Life Store from someone who’s actually set foot in the shop (anyone want to sponsor a wee birdy on a research trip to London?), head over to Jonestown London. Dan Jones is a sublime writer and as Time Out London‘s former Shopping & Style Editor (and my former boss), he’s totally in-the-know when it comes to best of London retail. Oh, and you can read Dan’s Secret London for Wee Birdy here.
Goodhood Life Store
20 Coronet Street
London N1 6HD
Tel. (0)207 729 3600
Nearest tube: Old Street
Monday to Saturday 11am-6.30pm
Sunday 12 noon-5pm