Shopping in Sydney: VFNO
Have you been to Vogue Fashion’s Night Out before? I went to the very first one when I was living in London, and had a grand old time shop-hopping, champagne sipping, canape-nibbling and gallivanting around the West End in some kind of retail frenzy. Fast forward five years and one major move, baby and two houses later, I’m heading into the city for my first Sydney VFNO. I’m taking my friend Bel along as we’re both in need of a little cheer and a girls’ night out.
There are hundreds of stores, brands and retailers getting involved in the festivities, so to help you navigate your way through the shops, I’ve come up with my top 10 Sydney VFNO must-dos. Click on each brand name link for all the VFNO details.
1. Dinosaur Designs
Meet designer Louise Olsen at the Strand Arcade store, as she launches the Dinosaur Designs/Toni Maticevski collaboration. Enjoy a glass of Champagne, and when you spend $150 you’ll receive a complimentary Wishbone Bangle valued at $55 (one per customer).
2. David Jones
Enjoy the spring flower displays, catch a fashion parade on the 1st floor of the Elizabeth Street David Jones store (including Jets by Jessika Allen at 5.40pm), then head up to the 7th floor for a drink and bite to eat at the food market, Graze & Groove On Seven. There will be a Crystal Head vodka bar, a Miss Chu pop-up, Raw Bar, Pepe Saya with their “posh chips”, Rach & Ruby NY Deli Sandwiches, and Serendipity ice-cream. I might just stop here.
Stock up on skincare essentials with 10 per cent off all Dermalogica purchases, plus a gift bag for all visitors featuring TONI & GUY Hair Meets Wardrobe products and a Moonlight Cinema pass.
Visit the Westfield Sydney or Sportscraft QVB stores for drinks and cupcakes, then have your portrait taken by their photographer. Get 20 per cent off all full-priced pieces and an Estée Lauder gift with any purchase of the ‘Vogue Loves edit’ of the Sportscraft collection.
5. Georg Jensen
Celebrate Georg Jensen’s 110 year anniversary with champagne and canapés at Westfield Sydney and QVB. Try on the new season collections and once you are styled, have your photo taken for your chance to win one of the new Archive bangles.
6. Essie’s pop-up salon at Priceline
Buy any Essie nail product on the night from Priceline and receive a free spring collection nail colour (valued at$16.95) or care product (valued at $17.95) of your choice. Essie’s nail specialists will also be on hand for primping and nail care advice.
Get 20 per cent discount off everything instore at Topshop and Topman. Go in the Fashion Raffle and get complimentary hair styling with purchases of $100 or more.
8. The Corner Shop
Enjoy some bubbles and get $50 off every time your spend $250 in store at The Corner Shop, including Isabel Marant, Kenzo, Chloe Boots, IRO, Aquazzura, ALC, Yves Salomon, Celine Eye-wear and many more. Every customer who makes a purchase on the night also goes in the draw to win a $1,000 VIP shopping experience at The Corner Shop. The first 50 purchases also receive a free gift from Shu Uemura.
9. Adriano Zumbo Patissier
Take a pit stop at Adriano Zumbo Patissier in the QVB for the blink-or-you’ll-miss-it raspberry vodka crème brulee Zumbarons, created exclusively for VFNO.
10. H&M Pop-Up
For just one night, Sydney will finally have the opportunity to shop the new H&M autumn/winter 14/15 Studio collection. Head to Pitt St mall and look for a verrrry long line.
Tell me: are you going to Vogue Fashion’s Night Out? What city are you in and what are your plans?