Sportscraft X Ana Strumpf Travel Collection
Well, here’s a collaboration I didn’t see coming: Australian fashion brand Sportscraft has teamed up with Brazilian artist Ana Strumpf to create a limited edition collection of travel accessories.
Given Strumpf’s signature playful approach to design and her bold use of colour, she isn’t the first artist that springs to mind for a collaboration with a traditionally classic brand like Sportscraft.
With an extensive portfolio that spans illustration, interior and product design, creative consultancy and direction, Trumpf has worked with a number of cult brands in the past, including Bertolucci, Tok&Stok, Micasa, KEDS, ELLUS, BRANCO and Walt Disney.
Her illustrations have featured in the pages of Brazilian Vogue (where she has a monthly column “Olho Mágico” and online show “A Moda da Casa”), Vogue Bambini, Style.com and Nylon. By drawing over images created by the world’s biggest fashion names, everything attains new colours, new packaging and new meaning.
Take, for instance, Ana’s ‘re.cover’ project, where she has drawn over the covers of fashion magazines.
Now that Rio Olympics fever is kicking into full swing, Sportscraft’s collaboration with Ana Strumpf makes perfectly good sense.
Rather than emblazoning the Olympic rings across a range of travel accessories, or (god forbid) creating a green-and-gold collection, Sportscraft has teamed up with the Brazilian artist for a stylish nod to the spirit of Rio.
The result is a vibrant floral print which wouldn’t look out of place in the Liberty archives. Strumpf’s illustration references tropical florals and the graphic lines of Brazilian design, and it adorns a limited-edition travel collection of six pieces.
“Working with Sportscraft was an opportunity to bring an imaginative fusion of cultural styles, that celebrate an iconic Australian brand on the international stage in Rio,” Ana explains.
Sportscraft‘s limited edition Rio travel collection, in collaboration with Ana Strumpf is available online now.
Love Ana Strumpf’s style? Keep on eye out for an upcoming post showcasing Strumpf’s interior design.