
Freelance writer Dan Jones has lived in London for years – and he’s got around: Shoreditch, Herne Hill, Hackney, Victoria Park, Stoke Newington and now Clapton. He’s written for i-D Magazine as shopping editor, ASOS.com as senior men’s ed, is media consultant to fashion brand Antipodium, and was Time Out London’s Shopping & Style editor for four years (where he was also my mentor and boss), covering everything from LFW to funeral parlours – so he’s acquired a big list of London’s best/weirdest bits.
You can follow Dan on his shiny new blog dedicated to London stores and style, JONESTOWN, and on Twitter @jonessecret. In the meantime, here is Dan’s Secret London. Enjoy!

Best shop in London for atmosphere?
Mysteries
My mum is a bit of a witch. When I was a kid she’d take me to her favourite New Age shop, Mysteries, on our day trips into London. Being a young cynic, I’d roll my eyes at the dreamcatchers and chakra candles, but when I rediscovered the shop a few years ago, I finally saw how special it is – especially if you suspend all irony. Fancy an amethyst geode as big as your head? Done. Books on faeries and spells? Smudge sticks? Angel cards? Got it. In the market for a polished crystal that looks a bit like Gandalf’s dildo? You’ve come to the right place. Hidden at the back of the shop is a slightly slimy-looking grotto with a babbling water feature, encrusted with crystals and icons, and upstairs you can get your fortune told by Mysteries’ psychic staff and Tarot readers. Magic.

Best in London for vintage?
Princess May Car Boot Sale
Just north of Dalston, opposite Beyond Retro’s huge Stoke Newington High Street store, is one of London’s best car boot sales. The mix of sellers is intriguing – from local trendies selling off their Topshop Unique cast-offs, to seasoned car booters (who tend to drive a hard bargain) selling knick knacks. It all makes for a great breadth of tat to pick through. On a hot summer’s weekend the sale is packed with browsers and sellers who cram themselves creatively into every corner of the grounds, selling from trestle tables and blankets.
Scoring a great car boot bargain is one of my greatest turn ons and Princess May rarely disappoints. On my last visit I picked up a Death Row Records cap, a Florida Gators sweatshirt, an old leather Camel cigarettes wallet – and possibly my best ever car boot find – a large ceramic bust of Arnold Schwartzenegger as The Terminator for £8. I didn’t even haggle. As I walked away from the stall the seller said, in a creepy Austrian accent, “you’ll be back.” No shit.

Best shop in London for gifts?
Donlon Books
Navigating Broadway Market on a Saturday is sometimes a bit overwhelming – you might not always be in the mood for the crowds and gluten-free cakes, squeezing through the shoppers and poseurs, squinting so your eye isn’t poked out by a chocolate eclair. Donlon Books makes it all worth it.
At the north end of the market and usually manned by Conor Donlon, you can browse an excellent selection of art, fashion and culture books (new and old), and magazines, fanzines and cards. It’s great for gifts. I always find something that’s relevant to a friend’s dubious obsession, whether it’s a book on 1970s Australian drag artists or film ephemera from the collection of John Waters himself – Cry Baby tissues or a Serial Mom baseball cap.


Best shop in London for food?
Lina Stores
It’s not much of a secret – Lina Stores has held its own in Soho’s red light district since the ‘30s – but the Italian deli just keeps getting better. The small shop had a bit of a makeover a couple of years back – and achieved the impossible: updating the place to feel thoroughly contemporary but preserving its traditional quirks.
You can have a quick snack or a coffee at the standing tables or buy up big from the impressive stock at the fresh counter (cheeses, charcuterie, etc) or the shelves (biscotti, Venchi treats). The homemade bits are best: pumpkin and sage or veal tortellini, pesto. The fresh pork and fennel sausages usually make the shelves in the early afternoon (amazing rolled up into meatballs at home).

Your number one London shopping secret?
Casa Mexico
I discovered Casa Mexico last year – although I’d walked past it lots of times on my way to the Antipodium studio in Bethnal Green. A few earthenware pots at the entrance had always made me think the place was a ceramic store, something to do with tiles or garden furniture – a bit boring. Still, I decided to try it out one day and it’s good I did.
Inside it’s all Day of the Dead dolls, handwoven rugs, pinata and paper fiesta decorations, bottled sodas and beers, fresh tortilla – and those ceramic garden pots. The Casa team have opened a Mexican pastry counter next door that’ll be selling tacos come September. In the main store, check out the genuine Caballeros cowboy boots, shirts and hats and Lucha Libre wrestling masks, or pick up some religious candles (£4.50 for Jesus) and proper Mexican sweets. Steer clear of the hot salted tamarind candies though – the packaging’s great but they taste like death.



The London trend you’re loving right now?
The Grill
Okay, it may not be the best news for the nervous eater, or those prone to bouts of heartburn or animal welfare, but this past summer in London was all about the grill. Dirty burgers, chunks of bone marrow, pulled pork, barbecued ribs… Alongside the stars of the BBQ scene – Meat Liquor, Meat Market and Pit Cue Co. – there are a few relative newcomers that are worth checking out: Burnt Enz at the Climpson Roastery (currently closed for winter) is less about classic BBQ sauces and more about using the grill to cook posh things like scallops, quail and more traditional stuff like lamb ribs with mint or beef brisket. Elliot’s Cafe at Borough Market collaborated with Raw – Borough’s wine fair – in the form of a pop-up burger stand selling aged beef patties with beer-braised onions, Comte and a brioche bun… it’s totally dirty – in a good way.
Thanks Dan!
Click here for a Wee Birdy map of Dan’s Secret London, complete with all the addresses and contact details.
Click here for more Secret London posts.
Image sources: Mysteries; Donlon Books; Lina Stores; Lina Stores.

It’s back! By popular demand! My Secret London! This is where I pin down prominent London style/design/food insiders and ask them to share their favourite London addresses and secret destinations with Wee Birdy readers. This is London by locals – and knowledgeable, super-stylish locals at that. Here we go…
Sarah Drinkwater (pictured top right) grew up in the countryside with a postcard of London above her desk and moved there to study. After careers as a vintage clothes buyer and a journalist, she turned her favourite hobby – exploring London – into a career and now works as a community manager for Google Plus Local, helping users find great new places to go to through their friends. Sarah also blogs (sometimes, honest) at www.theenchantedhunters.com.
Best shops for vintage homewares?
I love coloured glassware, and Vintage Heaven on Columbia Road is, as the name suggests, rammed full of pastel glass ice cream glasses, deep green vases and piles of mismatching saucers. The Old Cinema in Chiswick is one of those treasure troves where they have everything from red velvet rows of cinema seats to industrial steel lockers and kitsch Seventies porcelain. And I’ve picked up some great midcentury bargains at The Peanut Vendor, a tiny shop on Newington Green.

Best shops in London for clothes?
I feel like high street fashion’s never been better for us early thirty-somethings who are simply not into Topshop’s mesh crop tops anymore. I own lots of Whistles, who balance great quality basics with quirky prints and luxe leather jackets. Cos lets me pretend I’m an extremely trendy architect with their sculptural shapes and great jewellery (I love oversize jewellery) and Hobbs’ NW3 range can be cool, too – I just bought a grey merino wool tight-fit jumper in the sale with an orange paperclip print.
Aubin & Wills also turned up some sale goodies, like a balloon print silk shirt dress, and Liberty has the very best selection of pricey brands including Carven, which I wish I could afford. I’m also pretty excited about Folk‘s new womenswear range…

Best shops in London for accessories?
The only jewellery I wear are necklaces, but I wear one every day, and I’m always looking out for them! Tatty Devine is the classic quirky London jeweller, and I own plenty of their cheerful pop art pieces. Luna and Curious on Calvert Avenue stock some really unusual items by independent designers, and they’re right opposite the queen of enormo jewels, Mawi. My burger locket necklace by Lazy Oaf is my current favourite, and I’d love one of Jessica de Lotz’s wax seal initial pendants.

Best shops in London for buying gifts?
I really like giving books as presents, and both Broadway Bookshop and Daunts in Marylebone have the best recent novels and those gorgeous coffee table books you don’t buy for yourself. I just bought a friend a design-your-own-banner kit from Nook on my local high street, too. They do craft workshops which I think make a great gift.

Best shops in London for perfume, make-up and skincare?
At the risk of sounding poncy, I wear Diptyque’s Vetyverio, which smells like the velvet-lined inside of a wooden box, and their Marylebone shop is a bit of a treat. For most of my beauty and skincare products, I head to Space NK, a micro-chain that stock both unusual brands and big hitters like Laura Mercier and Nars.

Best places in London for food?
Between my job and my insatiable curiousity, I’m a bit of a tart and always keen to try new places. I’d definitely take any visitor to two places; Bob Bob Ricard, a luxe restaurant dishing up Brit classics that’s decked out like an Edwardian gentleman’s club, and Spuntino, a cool-as diner with bourbon cocktails, bone marrow sliders and peanut butter and jelly icecream for pudding. I’d also nudge them in the direction of Pitt Cue Co’s trailer on the Southbank which is dishing up macaroni cheese and pulled pork patties, and Mark’s Bar below Hix in Soho for some mighty fine cocktails.

You’ve got 24 hours in London. Where do you go? What do you see? What do you buy?
That’s so hard! I’d start with breakfast at Towpath Cafe overlooking the canal and then pick up a Boris bike so I could avoid the crowds. First stop would be the Barbican, a Brutalist arts centre that’s endlessly interesting, whether you want to see their current Bauhaus exhibition or just wander around the grounds. From there, cycle to the Southbank and stroll past The Globe, The Royal Festival Hall and the London Eye.
Grab lunch at Pitt Cue’s Trailer and haul your bike over the bridge to Liberty in Soho, for the best collection of British design in one place. A nice cup of tea at Kaffeine will prepare you for cycling up to Hampstead Heath for a ramble with the best view of the whole city. I’d pick up a beer and a burger at Dach and Sons, then head to the Everyman Cinema there to watch films how they should be watched; on a sofa, with waiters bringing you mojitos!

Where do you go for a good coffee in London?
I’m a coffee fanatic so this changes all the time; my current favourites include Ozone Coffee Roasters right by Silicon Roundabout and arty cafe The Russet. But for the best coffee and breakfast, try the avocado on sourdough (so hard to get in the UK!) at Wilton Way Cafe, where they run London Fields radio in the corner, or the bircher muesli in a jam jar with passionfruit at my beloved local, Mouse and de Lotz.

Your number one London shopping secret?
Never judge a book by its cover; the shop next to Wilton Way cafe looks a little challenging from the outside, but sells an amazing collection of vintage glasses (for not junky prices).
Thanks Sarah!
Click here for a Wee Birdy map of Sarah’s Secret London, complete with all the addresses and contact details.
Click here for more Secret London posts.
In the latest instalment of My Secret London, I caught up with Marylebone's organic beauty queen, Imelda Burke, owner and founder of Content Beauty/Wellbeing. She opened up her little black book to share some of her secret London gems…
Best for a books?
Books are an ongoing obsession – our house is covered in them. We’ve got everything from art and photography books to medical encyclopaedias – it’s quite an eclectic collection. I go to Donlon Books for the hard-to-finds. It has the best photography and art collection and books on subculture. It’s now got two stores – one in Bethnal Green and one in Broadway market.
For books to give your brain a workout, I love The School of Life. Their faculty have read their way through thousands of books to bring you a carefully edited selection. They have the best categorisation of any bookshop I’ve been to. Shelves are organized in the following topics:
How to turn over a new leaf
How to know you’re in love
How to be green on the cheap
How to be more creative
How to enjoy your own company
How to make the world a better place
How to find pleasure in everyday things
How to understand your childhood
How to survive melancholy
How to find a job you love
How to think deeply about life
How to get on with other people
Charlotte Mann's hand-drawn walls at The School of Life.
Best for vintage?
The Peanut Vendor, a mid-century furniture shop based in Newington Green in Islington. It’s filled with wonderful, previously-loved pieces of furniture and homewares as well as design classics. Look out for G-Plan and Ercol classics.
Best for interiors and gifts?
Rob Ryan’s store on Columbia Road, Ryantown, would have to be my favourite. From tiles to prints, glassware and now cushions – we decorated the treatment room at CONTENT BEAUTY/WELLBEING with his ‘No other planet could be as beautiful as this one’ print.
Best for stationery?
I love a notebook and the best come from www.o-check.net. Their ‘Another Day, Cloudy Memory’ notebooks are sometimes available from twentytwentyone. Made from old-school heavy newsprint paper, numbered and fabric-bound.
I also love their cards, especially the ‘Spring Bird’.
Others I love are from the Monocle shop in Marylebone. Great linen-backed notebooks designed by the Monocle team in London and produced in Germany by Brandbook.
Best for kids?
Jabberwockie in Islington has the best clothes, gifts and shoes for kids. Great for presents, skincare and quirky Japanese ranges. Don’t bother with the mainstream.

Best for beauty/skincare?
That would be my own shop, CONTENT, of course! A selection of the best organic brands such as Dr Alkaitis and Pai Skincare and established near-natural brands like Ren and Nude. We also have one of the most extensive collections of natural perfumes and hold CONTENT wellbeing evenings once a month, which include food and wine tastings and tips for keeping healthy from our team of naturopaths.
Best London souvenir?
I think the best thing to take home from London is an appreciation for the diversity living in a large city brings and the energy it creates.
Best place to eat?
Saf vegan restaurant in Curtain Road.
Click here for a Wee Birdy map of Imelda's secret addresses.
Click here for more Secret Londons.
In part two of My Secret London with Neal from Present & Correct, we find out exactly where he shops for stationery, children's toys, skincare … and stacks more. Dig in, birdies.
Best for stationery?
Present & Correct of course! I always check out Magma, Muji and Shelf too to see what they are stocking on their shelves. Most of all I think that there are some brilliant old-school stationers dotted around. Belsize Stationers in Hampstead is a good example. Lots of binders, school notebooks and an eraser for any mistake. Holloway Arts, on Holloway Road is another good one. They have an old Letraset sign that I have been coveting for around 8 years.
Some of the design and stationery goodies from Neal's online shop, Present & Correct.
Best for kids?
Caramel has a great selection of things. The museum shops too, especially The Natural History Museum. And Couverture. Anywhere that sells traditional wooden toys makes me happy.
Above: wooden toys at Couverture.
Best for skincare?
I always buy Aesop products for myself and as gifts, I love the old-style apothecary packaging. The store itself is original and fun. You can’t beat Boots though. A good long walk in any London park will work wonders, too.
Neal out for a stroll on Hampstead Heath.
Best London shopping secret?
My friend Emma introduced me to Sunbury antiques market in Kempton. Get there early and be prepared to dig through lots of nonsense to find a great gem.
Above: Treasure to be found at Sunbury Antiques Market.
Best London souvenir?
A bag of Brick Lane bagels and something to put on them from Fortnum & Mason.
Best place to eat?
There are a few, because I love to eat lots and try new places. For breakfast The Modern Pantry on Clerkenwell Road is brill, as well as Bob Bob Ricard in Soho which is an OTT diner/brasserie where the staff have gold and pink uniforms and the menu features Farley’s Rusk milkshake!
Above: the fabulous interior of Bob Bob Ricard.
Ottolenghi is always good for lunch, as is Leilah's at Arnold Circus near Brick Lane. Market on Parkway in Camden is great and not dissimilar to the brilliant Quality Chop House in Farringdon – hearty British dinners.
Café Paolina on Kings Cross Road is a wonderful, cheap Thai café. Wood panelling, fake flowers, melamine chairs. An old greasy spoon now run by a super-friendly Thai family. Monmouth is always great for coffee, at Borough Market or in Covent Garden. I plan to go to Petersham Nurseries this year as I have been wanting to go for ages.
I like eating on the sofa at mine, too. It’s BYO at P&C headquarters.
For all addresses and a Wee Birdy map of Neal's secret London, click here.
Read more about Present & Correct here.
For more secret Londons, click here.
Neal Whittington, 29, runs the rather splendid online design and stationery store, Present & Correct. With a solid professional background as a graphic designer and illustrator, Neal spends much of his time these days scouring the globe for weird and wonderful paper-y delights. Here he opens up his little black book of favourite London haunts.
Best for a bargain?
Any of the city car boot sales: Wimbledon, Kilburn, Battersea, Chiswick. Borough Market late in the day for cheap veg.


Above: Bric-a-brac a-plenty at Battersea car boot sale.
Best for vintage?
There are several great shops at the Highbury end of Holloway Road which all sell a mixture of mid-century furniture and accessories. Due to its location you will find these places are much cheaper than if they were located in a trendier part of town.
I love vintage places that just sell one thing too, like Get Stuffed (for taxidermy) or EW Moore (for amazing retro wallpaper), as well as DA Binder (for old shop fittings).
Best for fashion?
I love Paul & Joe, and I always look in Liberty. Smaller independents like Sefton and Diverse stock some good labels. Second-hand shops like Rokit, Beyond Retro and charity shops come up with the goods, too.
Above: Vintage finds at Beyond Retro.
Best for jewellery?
I don’t wear any jewellery but I love Solange Azagury-Partridge. Also our friends Zoe and Morgan.
Above: Designs by Solange Azagury-Partridge.
Best for interiors and gifts?
SCP and Skandium are lovely shops and there are some great little gifty places along Columbia Road – like Ryan Town and Treacle. Labour & Wait is unique and so attractive and I cannot leave Muji empty handed. Ever!
Above: Skandi-heaven at Skandium.
In part 2 tomorrow, Neal reveals his secret London destinations for stationery, kids' stuff, skincare, souvenirs, and places to eat.
For all addresses and a Wee Birdy map of Neal's secret London, click here.
Read more about Neal's online store, Present & Correct here.
For more secret Londons, click here.
In part two of "My Secret London", Urban Junkies Style Editor Martina McHowat tells us her favourite London destinations for gifts, stationery, beauty and food. It will make you dream of Icelandic mud and stationery with tiny beefeaters…
Best for interiors and gifts?
Lifestyle Bazaar on Newburgh Street always has a cool selection of lifestyle bits. Urban Outfitters and Muji are good for knick-knacky gifts, and the Magma product shop next to the book store is great for unusual finds. And I’m looking forward to seeing what H&M does with its homeware offering, slated to arrive in February.

H&M homewares range.
Best for stationery?
I do love Liberty’s stationery department, as much for their own line of note cards, diaries and address books, as well as the range of designers they stock. Smythson do great correspondence cards and stationery which you can have personalised, and their current Giles collaboration is a fashion-lover’s dream, with design sketches on the front and neon pink and green tissue-lined envelopes.




Best for beauty?
I get facials at Elemis off Bond Street, which is like a little sanctuary in the middle of potentially the busiest shopping district – not that you'd know it! It’s all quite South-East Asian feeling which I love, and Amanda gives the best tri-enzyme resurfacing facials – sounds hardcore but is really gentle.
I also love Sjal skincare, you can get it on www.cultbeauty.co.uk (also love their website, finally a site you can believe in completely, full of things properly tried out and reviewed).
And if you’re ever in Iceland, try out the hot springs at Blue Lagoon which have pots of this amazing silica clay mask dotted around – you just slather it on and float about. They’re doing it in tubes now for us poor souls who can’t be there in person.
I’ve just come back from Compton Hair in Covent Garden where I tried out their Brazilian Keratin Hair treatment, and it may well change my GHD-dependent life – after leaving it in for three days, my usually wavy, frizz-prone hair is down to a quick morning blow dry and it still looks straight and soft. I didn’t think it was possible!
Other London favourites?
I’m a bit obsessed with Columbia Flower Market on Sundays. The prices are just silly compared to what you’d pay in town, and the street is just stunning filled with every imaginable kind of tree, bush, shrub and stem.
Even better though, is that one side of the street is choc-full of some of the coolest little boutiques in the city; Cerise for jewellery, Suck & Chew for vintage-style sweets in jars and pocket money bits and Treacle for cupcakes and cool kitchen/homewares. I also love Far Global and Nom for the collections of Far Eastern antiques and bits & bobs. They have that lovely incense-y smell and everything inside is authentic and comes with a story.
Best London souvenir?
I try and stay as far away from the tacky souvenir shops you tend to find down the dodgy end of Oxford Street; nobody needs a Union Jack G-String. Instead, try Muji’s ‘London in a bag’ full of wooden London landmarks like the London Eye and St Paul's, and now they’re doing rather fabulous little ‘London transport in a bag’ containing little painted wooden buses, black cabs and tubes.
I also like Julie Bell’s stationery, which come in beautiful boxes and have London icons embossed on them – beefeaters, buses or phone boxes.


Best for food?
Sophie’s Steak House on the Fulham Road – it’s a lovely, homey but chic feeling place with no reservation policy, so you turn up, get given a number which flashes up on a board above the bar, and wait over delicious cocktails. Lots of exposed brickwork, lightbulbs hanging loose from the ceiling and old train carriage luggage racks above the tables. And it’s not unusual to see Sophie herself wandering around serving steak, which by the way, is divine. They’re just opened in Covent Garden too. Go!

For all addresses and a Wee Birdy map of Martina's secret London, click here.
Check out Martina's London Fashion Week coverage at Urban Junkies, which includes designer interviews, backstage images and a competition to win the Ultimate Swag Bag.
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