A global field guide to design, (life)style and secret finds
est. 2007
  1. It’s Wee Birdy’s 5th birthday today! Win a Tatty Devine necklace!

    Happy blogday to me, Happy blogday to me, Happy blogday dear birrrrrdy, Happy blogday to me! Five years ago today I sat down at the kitchen table in my wee flat on Kingsland Road, East London, opened up a Blogspot account, and starting writing about some the little shops I had discovered and loved in my neighbourhood. My very first post was about Labour and Wait, which was then located on Cheshire Street - it's since moved to nearby Redchurch Street. How things have changed - and not changed. I've since landed my dream job at Time Out London, had drinks with Sarah Brown and London's fashion elite at Number 10 Downing Street, attended London Fashion Week, met the most amazing and inspirational people, fallen in love with my readers, moved back to Sydney, had a baby, stopped blogging for a while, moved to WordPress and started blogging again, this time with my favourite Sydney shops and happenings added to the Wee Birdy mix. To celebrate Wee Birdy's 5th birthday, I'm giving away FIVE fabulous prizes over the next FIVE days. Each prize is something I truly love and hand-picked especially for you, my dearest and most lovely readers. TODAY'S PRIZE IS A LEGENDARY TATTY DEVINE NAME NECKLACE. Design your very own Tatty Devine name necklace in your choice of words, lettering, charm and colour - they've just launched a lovely new lilac hue to their collection. Use the clever online tool which allows you to see a mock-up of your custom-made design. I used it to make the 'Happy Birthday Wee Birdy' message above. I'm delighted to kick off a birthday week of celebrations on Wee Birdy with Tatty Devine, as it's an East London brand that encapsulates all the things I love - London; hand-made; excellent design; independent retailer; awesome female entrepreneurs - and it's also one of the shops I first blogged about back in 2007. I've loved watching Tatty Devine develop and grow over the past five years, with their move into Selfridges, exciting events and DIY workshops, a new book and range of jewellery tools and collaborations with the likes of Belle and Sebastian, Rob Ryan, and Eley Kishimoto. Most recently, Tatty Devine launched their Name Necklace Now service at their Covent Garden store on Monmouth Street. Design your own custom name necklace and have it made on the spot by the new in-store lasercutter. It's just one of their innovative initiatives that's keeping independent retail alive and well - as well as adding a touch of hand-crafted genius to the retail landscape of central London. Check out this video below which shows the process of a Name Necklace being lasercut and finished by hand at Tatty Devine's East London workshop. Also, as a special birthday present for ALL Wee Birdy readers, the awesome girls at Tatty Devine are offering £5 off when you spend over £30 at tattydevine.com. Use the discount code WEEBIRDY5, which is valid until 31 July, 2012. HOW TO ENTER THE GIVEAWAY: Follow these two steps to win: 1. To qualify to win, you must follow or 'like' Wee Birdy on either Facebook, Pinterest or Twitter - or all three if you like! If you're already following me on one of these platforms, you are automatically qualified to win. 2. Leave a comment in the comments section of this post and ensure you enter your email address in the space provided (your email address will not be published). The competition closes on Saturday 21 July, 2012 at 5pm AEST. Winners will be drawn at random on Sunday 22 July. Winners will be announced and contacted by email on Monday 23 July, 2012. Winners have one week to respond to the initial email from Wee Birdy confirming that they have won. If Wee Birdy doesn't hear from the winner of each prize within a week, the winner/s will forfeit their prize and Wee Birdy will randomly draw another winner/s.