Shopping in London: Browns’ new shoe store
What’s that you hear? Oh don’t mind me - that’s just the pounding of my wee heart as I race to post these pics of Brown’s brand-spanking new shoe store, which opens its doors on Brook Street tomorrow.
As London’s very first dedicated shoe boutique to carry a variety of up-market international designers as well as emerging talent, Browns has created what sounds like the ultimate shoe experience with repair services, bespoke shoes and upcoming “special events”. The downstairs mens’ floor comes complete with its own wireless laptop service and a line-up of designers including Commes des Garcons, Lanvin, Raf Simons and Rick Owens.
And in a move that will compete with Liberty’s new-ish designer shoe floor, Browns will be carrying its own line-up of exclusive designs by the likes of Balenciaga, Balmain, Rupert Sanderson and Martin Margiela.
It all sounds defiantly anti-recession to me, which is reinforced by Browns’ comment that shoes are its “fastest growing category, having doubled year on year since their introduction two years ago.”
That may be so, but I’ll be desperately trying to hang on to my pennies come opening day tomorrow.
Browns Shoes
59 Brook Street
London W1K 4HS
Tel. 020 7514 0000
Nearest tube: Bond Street
Click here for a Wee Birdy map.
Read more about shops in Mayfair.
Not-so-wee heels pictured: Marni coloured platforms with bow, £390.
All images courtesy of Browns.
