Sneak peek: Liberty of London for Target
It has to be the cross-Atlantic collaboration of my dreams: Liberty and US mega-store Target have joined forces for the very first time to deliver those divine heritage prints to the masses.
Kitschy 60s-style Liberty prints are splashed across a range of super-affordable wares - from bicycles and piggy banks to stationery and flip flops. However, the strength of the collection really lies in the marvellous melamine kitchen and picnicware, like the cheery £25 cake stand and £5 cereal bowls, and the china tea pot is also rather lovely.
UK shoppers will be able to snap up pieces online from Liberty's website from 12 March, whilst Londoners can shop the collection instore at Liberty's Carnaby Street shop space from 29 March, which will coincide with an international ad campaign boasting photography by Tim Walker. (Can you just imagine? Dreamy colour-saturated flower-power Liberty prints emblazoned across London's buses and tube stations. Ohhhh...)
