Wee finds: Jemma Jube
London’s been sweltering in a mini heatwave over the past few days, and thoughts have inevitably turned to air-conditioning (the Tube is finally getting it in 2010, but until then it’s industrial-sized fans, inane and hopelessly pointless hot weather warnings and bottles of water), icecream (I do love the Mr Whippy van on Tottenham Court Road) and bikinis.
Yep, swimsuit season is upon us, and if you’re looking for a particularly flattering one, you may like to check out this week’s issue of Time Out (it’s the one with Blur on the cover!) for my top five picks of London’s best (apologies for shameless plug). One of them is by London/Australian brand Jemma Jube, pictured in this post.
These four amazing campaign images are the collaborative result of an Aussie team, and the illustrious credits go to: concept and creative direction by Mel Kier; photography by Mel Kier and Liz Ham; retouching by Grace Testa at Studio Twenty4; styling by Mel Kier; make-up by Natasha Severino, Di Dusting, Aimie Feibig; hair by Sophie Roberts and Di Dusting; and models Lucy Edwards, Emma Booth, Candice Lake, Vivi Valentine, Lorelei Lee, Judy and Jessie.
Jemma Jube is available at Miss Lala’s Boudoir in London.
Miss Lala’s Boudoir
18 Monmouth Street
London WC2H 9HB
Tel. 020 7836 6670
Nearest tube: Covent Garden/Leicester Square.
Click here for a Wee Birdy map.
Images courtesy of Jemma Jube.
